With marketers reportedly putting 20% of their budgets behind branded content and influencer marketing-marking a 28% jump from last year-there’s never been a better time to be a content creator.īut what’s behind the rise in popularity?Īccording to a study by Advertiser Perceptions, marketers were hesitant to hard-sell products and appear insensitive in 2020 while the world focused on the pandemic and social justice. Welcome to the Download on Digital, where we cover the latest in digital marketing news.
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